Good sales people leverage the mammalian brain function. Don’t sell in the first few minutes, offer a drink etc, get to know the person, then some facts and finish with emotion, sometimes flipping back to fact. Why?
When you first meet someone the amygdala is doing a threat assessment. Food? Fight? Flee. Once it’s triaged the threat the upper brain kicks in and you are open to fact. Emotional vision is the part of the brain most likely to store a strong memory.
it’s why “love brands” are so valuable