And if we refuse.

BBC News - Marmalade to be rebranded in post-Brexit food deal

And if we refuse, it the deal off?

Decades-old European regulations incorporated into UK law before Brexit mean only preserves made from citrus fruits can be sold as "marmalade" in shops, with other kinds of fruit spread named "jam" or equivalent terms in other languages.

It is a product of British lobbying in the 1970s for a special commercial status for marmalade cut from bitter Seville oranges, a concoction that has become strongly associated with Britain around the world thanks to Paddington Bear.

But the naming rule laid a linguistic minefield that has been a source of friction with food regulators around Europe ever since.

In 2004, the EU agreed to relax the rule for producers selling fruity wares at farmers' markets in Austria and Germany.

It has continued to flummox consumers in countries such as Spain and Italy, where "mermelada" and "marmellata" respectively are commonly used for spreads made from other kinds of fruit, such as plums and figs.

So it was OK for us to get a naming rule which rode roughshod over traditional naming practices in other countries, but the reverse is not OK?
 
So it was OK for us to get a naming rule which rode roughshod over traditional naming practices in other countries, but the reverse is not OK?
Im not that bothered. What bothers me is the time a needless effort involved.
 
I just wish we'd change our labelling rules so that added orange juice, if used, cannot be counted as fruit content.

These people know how to do it:


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Sugar, Seville oranges.

That's it.
 
I just wish we'd change our labelling rules so that added orange juice, if used, cannot be counted as fruit content.

These people know how to do it:


View attachment 411923

Sugar, Seville oranges.

That's it.
So you approve of this product. Did the EU tell you to approve of this product or did you figure it out by yourself?
 
Im not that bothered. What bothers me is the time a needless effort involved.

When does consumer protection become needless?

When does relaxing rules so that countries can use their traditional naming become needless?
 
So you approve of this product. Did the EU tell you to approve of this product or did you figure it out by yourself?

I figured it out for myself, because I have room in my head to do that as I haven't stuffed it full of anti-EU bigotry and fantasy nonsense.
 
No, your head is stuffed with pro EU idolatry.

No - just facts and truths about economic and geopolitical realities.

I'm too much of a grown-up to go working myself into a state of excitement by imagining that I need to be told by the EU which marmalade I should prefer
 
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