Licence fee purchases are falling and the rate is accelerating. People are defunding the BBC - over 500k this year. The right thing to do is some of the following:
1) cut the service to suit the money raised by those who do want it.
2) change what it does to recruit more subscribers, like any other content provider
3) seek additional sources of income to fund the gap.
The wrong answer is:
1) accuse those who no longer want to consume its content as law breakers - I regularly get letters at the properties I own.
2) pretend its evasion, not migration
3) demand taxes on competitors to fill the gap.
Intel doesn't get compensation from apple, because they don't use their chips anymore
Youtube doesn't get fees from TikTok because they have lost views.
The idea that Netflix etc are benefiting from the BBC's groundwork and should pay, would mean Microsoft should pay Xerox, Google, Yahoo, Oracle, IBM. etc. As they all built their business on the ideas of those who went before them.