Hi,
I'm afraid there is some 'smoke and mirrors' going on here!
'This USB strip light is not just for TV's - it can also be used on computer monitors, in the car or anywhere where have a spare USB port'
The standard specs for a USB 2.0 port support a device current of 500mA. The limit for a USB 2.0 charger is 2.1A, I believe the limit is set to avoid heat damage to the cables and connectors (USB 3.0/C chargers can reach higher currents).
If you look at similar products from Amazon, the reviews can be quite scathing!
If as the information suggests, the strips take <2.88A/M, that suggests that they could take up to 2.88A/M; 14.4A @5V = 72W.
Quite a coincidence that it matches your 72W 12V supply!
Basically, the the discription lists the figures for the absolute best case scenario, even if this isn't physically achievable!
At best you will get a fairly dim led strip (powered at 5V 2.1A). At worst, the strip won't light at all, or you will get a very dim red glow (powered by a standard 500mA USB2.0 port).
Of course, this will also depend on how long you cut the strips.
I hope that makes sense!