Buying a tyre

The only time I have been asked my postcode in a supermarket was when I bought a Freeview STB.

Something to do with TVL.
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Tbh I've happily given my details to the likes of Screwfix and my local car garage. However, and I do appreciate this is maybe double standards, a few years back I went up to the counter in Matalan to buy quite a lot of clothes for work. Long story short, the salesperson was insistent I sign up for a Matalan card before she would process my sale ... so I politely declined and walked out, leaving the stuff I was going to buy on the counter.
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