I'd like to see some proper measurements, I'd bet that 50% is a dream.
Google will find you a range of numbers. I don’t have any personal measurements to share, but I think you could expect 75% or more.
Still, these things are expensive. It’s clear that they are more useful, i.e. give better return on investment, in climates that are more extreme than the UK, e.g. Canada, Sweden.

