It's Wickes Trade matt emulsion. I admit that the brushes are not brand new, they're from Screwfix and weren't very expensive.
The surface is previously painted emulsion in a sky blue colour, or maybe lilac.
I know you get what you pay for. I also painted another small room with paint from a tin (bathroom paint) and the difference was unbelievable. It was like tar in comparison. I think it was Homebase own brand.
Can you post a pic from a bit further out?
Is it a wall in a room? Do you have a roller?
It looks like you've put it on with a hard brush or one that's been left with paint on it.
I always buy crown or dulux, own brands have to save somewhere. I would give the walls a quick rub with sandpaper or one of those green scourers and some sugar soap. Rinse off, let dry and then paint using a roller. Trying to cover a darker colour will take at least 2 coats. You could always use that paint up as the first coat and then use a decent brand.
The professionals will have their own goto brands………
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