A long time ago two well established business's suggested that I was charging "very expensive prices" on a couple of my jobs.
Case 1 - a plumbing heating firm combined with gen building services therefore could do a whole host of jobs either inhouse or supplying additional trades as well on a subcontact basis. Any job large or small from conception to completion.
Asked about my charging rates 9I almost never gave these out as I just provided an estimate for a job completely and almost universally that would be the price of the final invoice..
So far so good, but on this occasion I I was asked to break it down a little, so I obliged A/ materials cost to me plus a small %age mark up and labour rate at XYZ per hour.
He objected. If he was purely selling something to a customer to be installed by A N OTHER he would charge a mark up .
On the other hand, if he supplied and installed the whole job then the materials were at cost then he added a labour rate.
He complained that when I supply and install I was "having two bites of the cherry!" .
Yes so what! was my answer.
My two bites plus labour was far less in total than his materials at cost then a massive labour rate on top, therefore the end price of his jobs was by far greater than any job done by me.
He could not see that!
Case 2 - similar set up but a smaller operation run by a joinery firm.
(I am an Electrician by the way).
He asked me my labour rate and when I told him he informed me that his regular man who had worked for him for many years was far cheaper than me.
I asked him a simple question - how much total would his regular subcontractor charge for a bog standard local authority grant aided rewire of a certain type of house - two up two down plus kitchen plus bathroom.
He told me and then I told him to turn over the piece I had put down in front of a few minutes earler and I stated "That is my price! Who is cheaper?"
I was.
Turns out that his regular electrician did indeed have a stated labour rate less than mine but he was charging for materials the official "trade price" .
Many wholesalers back the worked on offical trade prices or manufacturer`s RRP then gave a discount , on cables that was commonly a whopping 85% discount on other things still a sizeable discount but not as much as the cables discount.
All I worked on was the price of materials charged to me then I added my mark up.
I had never set out to be either the cheapest nor the dearest but rather what I considered tobe a fair price for a decent job.
I slept soundly at nights.
I would never engage in a race to the bottom on pricing in order to get a job.
Once I`d given an estimate I would stick to it unless there was something genuinely unseen (as a trade pro I am expected to reasonably forsee almost all possibilities of possible extra work that might be required and either price it in or explain those possiblities at the outset.
The number of jobs that have totally unforseen extraworks required should be very small, near zero.
One thing I would do with every job I had previously estimated would be to work out the cost purely on time and materials and mark up and confirm to myselfthat they did actually tally within plus or minus 10% , actually the really big majority of jobs did do so within better than plus or minus 5%.
And to my mind, that is how it should be.
Bad business sense I know, I never got rich but I was always busy and I never worked for nothing either.
I worked purely by recommendation.
Case 1 - a plumbing heating firm combined with gen building services therefore could do a whole host of jobs either inhouse or supplying additional trades as well on a subcontact basis. Any job large or small from conception to completion.
Asked about my charging rates 9I almost never gave these out as I just provided an estimate for a job completely and almost universally that would be the price of the final invoice..
So far so good, but on this occasion I I was asked to break it down a little, so I obliged A/ materials cost to me plus a small %age mark up and labour rate at XYZ per hour.
He objected. If he was purely selling something to a customer to be installed by A N OTHER he would charge a mark up .
On the other hand, if he supplied and installed the whole job then the materials were at cost then he added a labour rate.
He complained that when I supply and install I was "having two bites of the cherry!" .
Yes so what! was my answer.
My two bites plus labour was far less in total than his materials at cost then a massive labour rate on top, therefore the end price of his jobs was by far greater than any job done by me.
He could not see that!
Case 2 - similar set up but a smaller operation run by a joinery firm.
(I am an Electrician by the way).
He asked me my labour rate and when I told him he informed me that his regular man who had worked for him for many years was far cheaper than me.
I asked him a simple question - how much total would his regular subcontractor charge for a bog standard local authority grant aided rewire of a certain type of house - two up two down plus kitchen plus bathroom.
He told me and then I told him to turn over the piece I had put down in front of a few minutes earler and I stated "That is my price! Who is cheaper?"
I was.
Turns out that his regular electrician did indeed have a stated labour rate less than mine but he was charging for materials the official "trade price" .
Many wholesalers back the worked on offical trade prices or manufacturer`s RRP then gave a discount , on cables that was commonly a whopping 85% discount on other things still a sizeable discount but not as much as the cables discount.
All I worked on was the price of materials charged to me then I added my mark up.
I had never set out to be either the cheapest nor the dearest but rather what I considered tobe a fair price for a decent job.
I slept soundly at nights.
I would never engage in a race to the bottom on pricing in order to get a job.
Once I`d given an estimate I would stick to it unless there was something genuinely unseen (as a trade pro I am expected to reasonably forsee almost all possibilities of possible extra work that might be required and either price it in or explain those possiblities at the outset.
The number of jobs that have totally unforseen extraworks required should be very small, near zero.
One thing I would do with every job I had previously estimated would be to work out the cost purely on time and materials and mark up and confirm to myselfthat they did actually tally within plus or minus 10% , actually the really big majority of jobs did do so within better than plus or minus 5%.
And to my mind, that is how it should be.
Bad business sense I know, I never got rich but I was always busy and I never worked for nothing either.
I worked purely by recommendation.
