Do you feel sorry for ripped-off customer?

[JohnD]

With regard to internet access, Online stats suggest otherwise to JD’s statement

JP's?

I don't think he's told us yet where he got his figures.

 

[JP_]

That's interesting. Where did you get this information?

at a marketing conference.
But plenty of sources back it up.

UK population - reading ability - Association of Palliative Care Social Workers

It is estimated that 43% of the UK population have a reading ability at or below that of a typical 7–9 year-old – according to the NHS Health Literacy Toolkit. This means that patients and carers may not be able to understand much of the health and social care information they receive. If you...

apcsw.org.uk

Regional health literacy | North East and North Cumbria NHS

Regional health literacy | North East and North Cumbria NHS

northeastnorthcumbria.nhs.uk

https://pmc.ncbi.nlm.nih.gov/articles/PMC11480634/ - lots of resources here

 

[JohnD]

...the average reading age for elderly people is about aged 9...

?

Elderly, you say?

"The average reading age of adults in the UK is 9-11 years old"

"It is estimated that 43% of the UK population have a reading ability at or below that of a typical 7–9 year-old – according to the NHS Health Literacy Toolkit."

"The average reading level in the United Kingdom is estimated to be year 5"