As has been said, given that the Laws of Physics are the same for any electric shower, there cannot be any significant difference in 'performance' (flow rate for a given temp) in the cheaopest and mot expensive ones - and I also doubt that the expensive ones offer much advantage, if any, in terms of reliability or life expectancy. I therefore personally would always go for the bottom end of the (price) market.
The biggest disadvantage of a basic electric shower is the difficulty of setting the temperature, especially if the water pressure can be variable. The more expensive ones automatically control the temperature by adjusting the flow if necessary, but mainly by controlling the power to the element. I certainly would not quite find it as enjoyably using a basic shower.
The model you mention includes the 'feature' (gimmick?) of injecting air bubbles into the spray. Some may regard that feature as beneficial. I'm not sure that I necessarily do, and I certainly would not pay an extra ~£100 for it.
The other issue that people complain about is the lack of power of the shower, a limitation of the Kw power available to heat the water fast enough for a decent flow. Whilst I find my shower to be perfectly adequate, I can see how adding air in would give the impression of a more luxurious shower, but using no more water - so I wouldn't discount such a thing as just a 'gimmick', without having tried one. Adding an airiator to an ordinary tap seems to work quite well and they do save water.