Yes the pipe is the heat exchanger so to extend would require the in and out air to be kept separate.
The problem is if the room has any other ventilation then it will not work. With the standard unit
you have two fans one in and one out so it will exchange the heat but the one built into the pipe only has a single fan.
They are not all the same
and
show variations on the same idea and because the one I looked into had a single fan does not mean they all have a single fan.
The Vent-Axia Lo-Carbon Tempra Single Room Heat Recovery Unit does have two lengths of pipe but is more expensive. But the big problem is matching unit to the house.
I have a open plan house and upstairs gets too hot so a heat recovery unit taking air from upstairs and replacing it down stairs is what I need in my house.
Internet is the problem before internet one could actually see the product but today the shops which sold items like this have closed so your left with distant buying unseen items and hoping they work in your house.
My house like many in the late 70's and early 80's is poorly designed. It has a central gas fire which should have had a underfloor duct to bring the combustion air into the room close to the fire but this does not exist. So the house relies on poor fitting doors and windows to get the combustion air. My parents house built in 1954 has vents throughout the house with an aluminium shutter to open or close them but these are missing from my house. My sons ex-council house also had the vents but they were filled with expanding foam. My first house had hot air central heating and there were vents everywhere to ensure the air could circulate.
My point is every house is different and there is no one size fits all. Fit a vented tumble drier or a heater with an open flue and the single fan heat exchanger will fail. Even the gap left under the bathroom door will mess them up rooms need to be sealed units.
When I read open flue my first thoughts was my fire has the flue completely enclosed that's not an open flue but I was wrong. Open flue refers to drawing combustion air from the room. In other words anything which is not a balanced flue.