As per the photos - there isn't a blue sleeved brown wire at either the ceiling or the switch. The electrician wasn't particularly keen on marking wiring unfortunately (even though I asked him several times).
In the ceiling rose the brown sleeve is hidden but visible.
If you are convinced the cable marked SW is this cable
and the brown is the perm live you mentioned earlier, try joining the blue and brown together.
If that doesn't work check the voltage is around 230-240 at the points shown with red and black arrows. (meter set to AC volts at a range higher than 250V, such as ~300V or ~600V)
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