sorry to but in on the plumbers forum chaps, but i too agree with your comments in general, but also about the yellow pages. My companys not been going long and we deceided to go with yellow pages for two ads costing around £600. We gave them it all on a plate, ie wording, layout the logo etc. I was told by the rep, (who i signed the necessary paperwork with) that the proofs would be sent through for approval prior to the november deadline. I waited and waited and waited, then started making phone calls chasing it all up nearer the deadline. £ days before the deadline i was told by the rep that they had given me the wrong rates and it would be another £50 per advert. Now when starting a new business on a tight budget thats a lot of dosh. I told them that i had signed an agreement and i wasnt prepared to pay more, especially the way i had been treated. They wouldnt budge so i told them to stuff it and went for the free one liner ads.
Ive spent the money on the friday ad, where they do very good deals, you can select the area you want and they link to your website. Ive also used all the free ads i can eg thompsons etc, flyers and local church and school type magazines. Seems to pay dividends, but none so more as a happy customer. Ive had a few jobs off of the free advertising in the yellow pages, but i think it covers too big an area and you need a very big ad to make an impact