Confusion?

But in the real world, easily disguised.
Not even then, IIRC, the meat processing firms were criticised for not realising it wasn't beef.

IIRC, the whole scam was instigated by a Dutch criminal who bought horse meat, relabeled it as beef and sold it to meat processing firms, who should have at least tested it, but they didn't. They then sold it on to firms using meat in their products, etc. Apparently experience meat processing firms should have realised it wasn't beef. Maybe they didn't care 'cos it was cheap.

In the real world, if you bought something, you'd at least check to make sure you were getting what you think you'd bought.
 
By reading the label.
I'll stick a RR label on my Ford Escort then.

We're not talking about the average consumer, we're talking about buyers buying stuff by the tons. You would expect them to know what they're buying.
 
I'll stick a RR label on my Ford Escort then.

We're not talking about the average consumer, we're talking about buyers buying stuff by the tons. You would expect them to know what they're buying.

There's a difference between their knowing, and their caring. They were doing it for years.
 
Due to dishonesty or complacency, you can't trust anyone. It needs to be checked.

This article is from 2014. The scam may have been going on for many years.

Exclusive DNA testing by Which? has revealed shockingly high levels of adulteration in lamb takeaways.

Of the 60 lamb takeaways we tested, 24 contained meat other than lamb and seven contained no lamb at all.

Which? executive director Richard Lloyd says: ‘More than a year on from the horsemeat scandal, our research has uncovered shocking evidence of food fraud."



"Which? bought 30 takeaways in Birmingham and 30 in London (15 lamb curries and 15 minced lamb kebabs in each location) and tested them for the presence of lamb, chicken, beef, pork, turkey, goat and horse DNA.

In Birmingham a total of 16 out of 30 samples were adulterated: 11 contained a mix of lamb with beef and/or chicken and five contained no lamb at all.

In London eight out of 30 samples were adulterated: six contained a mix of lamb with beef and /or chicken and two contained no lamb at all.

Five of the London samples couldn’t be identified in the testing, probably due to over-cooking or repeated cooking which destroyed the DNA.

We considered a sample to be adulterated if it contained more than 5% of another meat. Several of the other samples contained beef and chicken in lower levels but this could be due to cross-contamination at the restaurant or by the producer rather than deliberate fraud."
 
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There's a difference between their knowing, and their caring. They were doing it for years.
Yep, that's what I said:
Apparently experience meat processing firms should have realised it wasn't beef. Maybe they didn't care 'cos it was cheap.

In the real world, if you bought something, you'd at least check to make sure you were getting what you think you'd bought.

But the meat left Romania correctly labeled. The labels were changed by criminals, not in Romania. It was processed in Ireland, Scotland, and other places.
 
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