According to the FA Head of Communication on Radio 5 the other night, they had no control over the TV rights for this match.
Once the draws have been made each countries FA puts the TV rights for their home matches out for tender and the highest bidder wins.
In this situation Setanata got the rights for Croatia v England game.
The FA could do nothing about it.
The only downfall was that none of the UK channels would pay the price Setanta wanted for the highlights package.