Without knowing exactly that the products are it's fairly likely they are low resistance solenoids and bell in series, that was certainly a popular system.
They typically, ran from an 'accumulator', then later a bell battery. Pressing a bell push, energised a relay, which unlatched a flag, which then 'waved' a flag, in one of the windows, as it rocked, and rang a bell. The flag would then need to be reset, or latched, via a manual reset button.

