The issue is jaguar havnt brought out any new jags for a considerable time because the idiot (Thierry balore, french btw) who took over as CEO cancelled everything and wants to take them more upmarket apparently that's where the money is.... Thierry track record at Renault wasn't great and so far I can't see him being at jaguar for too long either,
One of the cars he cancelled was the xj replacement that was due to be all electric, and was literally months from release.
This left a huge gap in sales in a market they would usually be top of people's lists in (chaufers, the very well off etc etc)
So Jag have had to soldier on with an xf which is at the end of its life cycle, an xe which is also at the end of its life cycle, not only that they have greatly diminished the choices available in these models.
They then have a handful of SUV's, all cars are basically at the end or coming towards the end of their life cycle rather rapidly, yet expected to soldier on with minor updates until 2025.
The SUV's and the saloons mentioned above aren't really suitable for dignitaries, or cars the traditional chauffeur in this market would use, they weren't designed for that purpose.
I'm surprised Tata motors allowed Thierry's vision to play out, jaguar are selling very few cars, and with no new models aren't able to keep repeat business either as the would be buyers are shopping elsewhere (predominantly German), coupled with the chip shortage (compounded by the fact they are a small firm and don't place orders in quantities like most other car manufacturers meant they were last in the queue for shipments also stifling production)
And thus the choice to go German was basically forced upon whoever buys the cars for the prime minister, bit of a no brainer considering.
I will note also it does seem a little double standard that the prime minister vehicle isn't at the forefront of technology, id have expected them to have purchased an electric vehicle to promote the green agenda...