I
ImayKnow
I take it when dialling them from a landline that the call is free to me, therefore who pays for the call and how much does it cost them?
The other day I was shocked that I called an old friend and spoke to him for 3 hours and 18 minutes, and when I checked my bill, I was shocked that I picked up £12.00 for that call! almost 8p per minute for local call!
I used to work for a company that used 0800 numbers for most things(about 50/70 numbers).
The cost was minimal, when you d/load the monthly stats you can see where you marketing/advertising is/isn't working. You can divert numbers to dedicated people when running promos.
The down side is so many calls are made from mobiles & most mobiles don't include them in the bundle & people cant be bothered to dial the special numbers for mobiles that then let you enter the free number.
All in all they are good if you analyze the data.