I suppose it might appeal to someone who's never done any DIY and wants to start for a relatively small outlay. Then if it whets the appetite, you could buy some proper tools to replace them, at proper prices.
On the other hand it could be so crummy that it would put the beginner off for ever.
For what it's worth, I'd advise a beginner to get some good hand tools (including secondhand). After all, you're going to need hand tools anyway, and to build up gradually, getting more kit as you get more experience and find more jobs to do.
I saw this demo'd at the recent grand design show at the NEC.
It looks a good useful kit. I don't know who is actually making the tools, so life is an unknown.
Lots of plastic, but it seems the tough type and seems to be able to take the knocks.
For anyone doing handyman type work where a bench and tools would be useful to have at all times and in one place, then it seems like it will do the job
Its a brilliant idea, and well implemented. If I did not already have a lot similar kit, then I'd be very interested.
Obviously, it wont appeal to the brand snobs
The inventor has posted on the ultimate handyman forums
And nearly £300. Clever bit of design though! Now this would have been a good uni assignment for Jack (see another post) ... design a multi-purpose, self-contained, person portable wood/metalworking center.
However, the OP asked "If 007 was into DIY ..." He would force, at gun point, somebody else to do it for him.
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