Quite a lot do lose though. In fact most do.You either win or you lose so play the game to win.
Take-up is getting bigger each year too. Raking it in.
year No. of licences (million)
2014/15 25,507,726
2013/14 25,419,296
2012/13 25,338,330
2011/12 25,226,072
2010/11 25,103,079
2009/10 24,963,799
2008/09 24,871,994
2007/08 24,740,047
2006/07 24,545,516
2005/06 24,418,757
2004/05 24,161,532
2003/04 23,898,749
2002/03 23,485,613
2001/02 23,157,215