SEO for electricians - anyone recommend companies?

I see it’s been a while since you’ve posted, but I just want to ask if anyone here has had any success using SEO tools themselves instead of hiring an agency? I’ve been playing around with things like Google Business Profile and local keywords, but not sure if I’m missing a trick. Curious to hear if going DIY has worked out for anyone else in the trade.
 
map pack placement in the free local results is the one that actually puts the phone to ring
 
. By week three the main keyword had moved to the top spot on Google for a Los Angeles search
Keywords no one ever searched for about a city on the other side of the world. Couldn't be less relevant for a UK forum.
The only people SEO works for are those crooks providing it.

This example is obviously a scam, as the site doesn't work or more likely has been filtered out as malware, and both the domain registrar and the site hosting is located in Russia.
 
I can understand why so many tradespeople are sceptical about SEO companies, especially when they're promised first-page rankings without any explanation of what they're actually paying for.

I run a landscaping business myself, so I know that what really matters isn't ranking for hundreds of keywords, but getting genuine enquiries from local customers.

For an electrician, I'd start with a properly set up Google Business Profile, accurate business information, genuine customer reviews and a straightforward website that clearly explains the services offered and areas covered.

I'd also recommend checking Google Search Console to see which searches are actually bringing people to the website, rather than relying on screenshots of rankings provided by an agency.

SEO can be useful for local trades, but it needs to be practical, transparent and focused on generating real enquiries.
 
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