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Sorry. I omitted to put 13A in my original post.
Corrected.
Corrected.
Indeed, and that is probably the only sense in which these ridiculous products may be perceived as having benefits in the minds of the purchasers. With medication, not only can placebo make people feel better, but an oft-quoted trial undertaken a very long time ago (and which almost certainly would be impossible to conduct today!) showed that, if patients are required to pay for their medication, more expensive medications (even placebo) make them feel more better than do cheaper ones!We see the placebo used in medication and the person feels better. So why not with music.
They do, in a big way, but that's a lot more complicated than just cost. There are issues like 'brand confidence' and the marketing/promotion of branded (but not generic) products. A good few people would probably buy, and perceive 'better benefit' from, branded products even if they were no more expensive than generics.I think the cost thing still happens with medication. ... People buy branded off the shelf painkillers rather than the generics...
Assessing the performance of our products
The descriptions of sound and picture quality improvements in our product descriptions are based on our experience of using our products both here at Russ Andrews Accessories and in our own systems at home.
We believe that assessing sound quality is a very personal thing. Hearing, like other senses, is subjective by its very nature - as such, the descriptions are necessarily our subjective opinion.
While we have described what we heard when we auditioned the products, we appreciate that every system is unique! That’s precisely why we offer you a 60 Day Home Trial with money back guarantee on all standard cables and accessories. This is to allow you to assess the improvements gained with them in your own system at home. That’s two months to ensure you are getting the very best upgrade for your investment.
http://www.russandrews.com/popindex.asp?lookup=1®ion=UK¤cy=GBP&article_id=ouropinion&customer_id=PAA2055045915886OUKRDSFBZEQRMDCQ
Assessing the performance of our products
The descriptions of sound and picture quality improvements in our product descriptions are based on our experience of using our products both here at Russ Andrews Accessories and in our own systems at home.
We believe that assessing sound quality is a very personal thing. Hearing, like other senses, is subjective by its very nature - as such, the descriptions are necessarily our subjective opinion.
While we have described what we heard when we auditioned the products, we appreciate that every system is unique! That’s precisely why we offer you a 60 Day Home Trial with money back guarantee on all standard cables and accessories. This is to allow you to assess the improvements gained with them in your own system at home. That’s two months to ensure you are getting the very best upgrade for your investment.
All true - but, in any event, those sort of people will probably have convinced themselves (because it was so expensive!) that the product is providing a benefit, anyway!Having spent £xxxx buying some snake-oil device I'd imagine most hi-fi geeks would still refuse to admit they might have been conned and seek to exercise a refund procedure. The king's new clothes still exist in the eyes of those who don't wish to lose face.
if you thaught 20quid for a fuse was bad, you missed this:
http://www.russandrews.com/product.asp?lookup=1®ion=UK¤cy=GBP&pf_id=1564[/QUOTE]
That's just astonishing - £5,500 for a mains cable - I wonder how many they sold?
ridiculous advert said:The cable’s 24 pure silver conductors mean that it has very low mains impedance, perfect for the biggest Hi-Fi power amps and multi-channel Home Cinema amps. The number of conductors, coupled with the SawyerDiscs, also means that the cable has the best interference-rejecting properties of any of our cables, bringing significant upgrades to CD players, DVD players, tuners, turntables and preamps too.
If you want the very best mains cable and the very best performance from your kit, in our opinion this is it.
And does nobody with £5,500 to spend on a mains cable pause to wonder what the MK socket in the wall is made from? And the T&E back to the consumer unit? And the underground cabling back to the substation?
Total snake oil.
That's obviously what they are trying to achieve, but I'm not sure it gets them off the hook as regards some of their nonsensical quasi-scientific arguments/claims. If it were, that technique could be used to 'neutralise' any 'unjustified claims' for any product.So that's how they sidestep the fraud / advertising-claims questions; they suggest that it's impossible to disprove what they, personally and subjectively, think about the "improvement" in sound quality.
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