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the advert said:
As the PowerLink Plus™ is fitted with an IEC, you choose the cable!
I hope it comes with an explanation of how dissimilar metals in contact create a thermo-couple voltage so that customers can make an informed decision about which cable to use based on the metal used for contacts in the IEC.

The question is "" Does Russ Andrews believe his products do produce the improvements he claims they do ?""

Some "snake oil" vendors do believe their product works. Some of them are so sincere the psychological effect on the buyer is positive and the product does work in that the buyer feels better and in some cases actually is better.

Science can prove Russ Andrews claims are dubious yet maybe some one who spends £500 on a length of mains lead will believe the sound is better for that £500 so the product could be said to be working as claimed.

Is it a rip off ? If Andrews buys the cable for £450 and sells it for £500 then he is the gullible person being ripped off by the cable manufacturer.

There is a more recent ASA decisions against one of his adverts

http://asa.org.uk/ASA-action/Adjudications/2011/1/Russ-Andrews-Accessories-Ltd/TF_ADJ_49597.aspx
 

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