Horses for courses but, imho, that "look" is not good at all. Apart from the coat itself looking like a bin bag, the logo (which looks more like a bag or belt strap than part of the coat to me) being that obvious just looks so chavvy and needy.
"Less is more" is my preference, in matters sartorial
I try to carefully avoid anything, with an obvious name on it, as a matter of principle - they used to pay people to walk around carrying advertising. I spotted a woman yesterday, wearing a similar coat to the above, the entire rear of which was covered with a massive ad for some company, name, address, phone number and email. It was the third time I had spotted her and her coat recently.
