I notice it is the lead story on the national news because it has snowed in london.
There was barely a mention when it were 6 foot deep wi' snow up north 6 weeks or so ago
That's because on the rare occasions when it snows in London it IS news, when it snows in the north, it's just winter!
When the temperature gets into the mid-20s in Scotland they always make special mention of it even in the local news in London, so I guess it works both ways.