Reasons for that BSI requirement are, among othersOf course there are differences! Here is a fairly obvious one for you as an example, BS 1363-1 requires that "19.1 The entry of the flexible cord shall be between the current-carrying pins at the side of the plug opposite the earth pin." One look at ThinPlug will show you that it does not, and cannot, conform to that.
[1] to reduce the bending under gravity of the flexible at the entry to the plug
[2] to reduce the risk of furniture being pushed against the cable and forcing it to bend at or close to the point of entry to the plug
Does it have equivalent safety.In an interview the designer of ThinPlug said: "Indeed there had to be a few modifications made to BS1363 to ensure that the new plug had equivalent safety.
This in my view is the project’s main achievement, since British Standards have remained more or less the same for many years and we now have a new supplemental standard published for ThinPlug
Which can be read as saying
The ThinPlug did not meet established ( and proven ? ) standards so would only be marketable if those standards were adjusted ( reduced ) to suit the ThinPlug
I see that as just one more example of commercial pressure to market items resulting in a reduction of the standards to allow the marketing of items produced to a lower standard than had been generally accepted as both necessary and acceptable.
A cable projecting out horizontally from a plug in a wall is more likely to present a trip hazard or be damaged than a cable vertically below the plug so while the reduction needed to market the device may not affect electrical safety it does affect non electrical safety around the plug and allows an increased risk of mechanical damage to the cable.
