S
Shutpa
.....but most Fridays, I drive my wife up to Morrisons and sit in the car for up to an hour and a half while my wife picks up everything on her shopping list. And if she meets a really good friend, it could be longer. But I don't mind, because it is the one time in the whole week that I can sit back with not a care in the world, listening to the radio. Today, it was different. She got out of the car and walked straight into the store without picking up a trolley. Five minutes later when she hadn't reappeared, I guessed that she had managed to procure a trolley in the store and I turned on the radio. The David Cameron saga was boring! Not so the news that Asda sales had dropped by some 5% compared to the same period last year. I then began to wonder how Morrisons were doing. Fifty minutes later, I got a shock when the door opened and my wife got in. "Where are the groceries" I asked? "In Aldi's", she replied, "let's go. I've priced my list here, now let's see what I'll pay for it in Aldis". I must explain that until a couple of years ago when Lidl and Aldi arrived, both Tesco and Morrisons monopolised the towns grocery spending. I will also say that until today, I, we, had never been in either of the newcomers.
When we arrived at Aldi's, I was surprised that the large car park was almost full. Curiosity got the better of me and although I may rue the day, I decided to shop with my wife. "Look" she says, "skimmed milk 59p, It's 79p in Morrisons!". And so it went on and on. Potatoes, eggs, spread, ginger nuts, and even vodka bought for medicinal purposes - all were cheaper. And when we eventually reached the checkouts, 5 of them in all with queues, I began to understand why Asda sales had dropped. We had saved £23.30! In this town, 2 years ago, all of the money now pouring into the Aldi tills, and probably Lidls too, would have gone straight into the Asda or Morrison coffers. I am now wondering just how the big 4 will deal with the ever-increasing threat of the Deutsch Duo.
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When we arrived at Aldi's, I was surprised that the large car park was almost full. Curiosity got the better of me and although I may rue the day, I decided to shop with my wife. "Look" she says, "skimmed milk 59p, It's 79p in Morrisons!". And so it went on and on. Potatoes, eggs, spread, ginger nuts, and even vodka bought for medicinal purposes - all were cheaper. And when we eventually reached the checkouts, 5 of them in all with queues, I began to understand why Asda sales had dropped. We had saved £23.30! In this town, 2 years ago, all of the money now pouring into the Aldi tills, and probably Lidls too, would have gone straight into the Asda or Morrison coffers. I am now wondering just how the big 4 will deal with the ever-increasing threat of the Deutsch Duo.
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